How terrible! If, that is:
- You’re American. This article is about the upcoming phase-out of 100 W bulbs in the United States – 100 W light bulbs have been banned in Europe for nearly two years, and shockingly we’re not paying $50 (£30) per bulb.
- You light your house exclusively with 100 W bulbs.
- You refuse to buy the normal energy saving compact fluorescent light (CFL) bulb, which you can get for about £1, for some reason.
- You decide to buy the first of a new sort of light bulb – the LED light bulb – and in particular, you buy the smallest and brightest bulb available, which costs about $45 (£27) at the moment, and you buy it right away instead of waiting for the price to come down.
Better headline: One particular light bulb might cost $45 EACH at first (but you won’t have to buy them even if you’re American because they’re stupidly powerful and there are cheaper bulbs available which are just as bright)
Hmm, perhaps it’s a good thing I’m not a newspaper sub.
PS: Oh, and why is “green” in “scare quotes”?