Archive for category Formula for babies
Hard-hitting research from Cravendale
Posted by atomicspin in Churnalism, Conflicts of interest, Food is totally science, Formula for babies on Wednesday, 15th June 2011
(Hat tip to @TomChivers)
Look at me, boldly breaking press embargoes to bring you the FACTS. What IS the formula for the perfect cup of tea?
You might have thought that George Orwell answered that fairly conclusively years ago, but if you did then you are clearly an idiot. After all, George Orwell was just an author, journalist and political campaigner. What the hell do writers know about tea?! No, to answer this question we need the help of cargo cult science!
Good thing Cravendale’s taken the hit and hired scientists from Northumbria University to tell us the secret of good tea. Spoiler warning: the answer’s “Cravendale”.
Some of the more sceptical among you might be wondering how they tested this, and how awfully convenient it was that this research, which appears to have been funded by Cravendale, just happened to prove that Cravendale made the best cup of tea. Well, how can you argue with this experimental methodology:
Following the brewing process, teabags were removed and varied amounts of semi-skimmed Cravendale milk [0ml, 5ml, 10ml] were added to samples for our sensory advisory panel.
The panel’s results reveal that the ideal amount of milk to be added is 10ml.
Yep! They compared Cravendale milk to no milk at all, and shockingly found that Cravendale tastes better than nothing. This must prove Cravendale is the best milk ever, QED.
Incidentally, 10ml isn’t much milk at all, really – it’s less than half a single measure of spirits, after all. You’d think that if you were trying to test the ideal amount of milk to put in tea, you’d try everything from “no milk at all” to “nothing but milk”, but to be fair I guess the scientists involved had more important things to do than indulge the bizarre PR-driven whims of a milk filtration company.
There’s no mention of sugar in the paper, and certainly no mention of anything more exotic – a spoonful of honey, a dollop of cream, or a splash of lemon, for instance. I assume Cravendale hasn’t figured out how to filter sugar or lemon juice yet. They have however found time to make some truly groundbreaking progress in the field of thermodynamics, however:
The optimum temperature to drink tea at is 60°C. With the addition of Cravendale milk, our brews were able to reach the optimum temperature after just six minutes, two minutes faster than regular black tea.
Yes, adding a cold liquid to a hot liquid will in fact cool the hot liquid down! Of course, this only works with Cravendale milk – as everyone knows, if you add regular supermarket own-brand milk to tea, the tea just keeps getting hotter and hotter!
Still, all this stuff about “things cooling down over time” is pretty state of the art – I mean, Isaac Newton only figured out his law of cooling 300 years ago. Thank goodness Cravendale is on the cutting edge.
Anyway, based on all this research, the scientists at Northumbria have come up with a formula for the perfect cup of tea. Are you ready for this piece of extremely rigorous mathematics? Here goes:
TB + (H2O @ 100°c) 2minsBT + C(10ml) 6minsBT = PC (@ OT60°c)
where TB = teabag, BT = brewing time, C = Cravendale milk, OT = optimum temperature and PC = perfect cuppa.
Look how science-y that is! There are letters and numbers and plus signs all over the place! And they say “H2O” instead of “water” – only a true scientist would do that! Also according to that formula you should keep your tea brewing for 6 more minutes after you add the milk which sounds like a one-way trip to astringency-town to me, but then I’ve never written my tea making instructions down in the form of algebra, so what do I know?
This “research” has been embargoed until tomorrow morning – let’s see if any of the papers are stupid enough to run with it.
Anyway, this was quite a long post, so you should probably treat yourself to a nice cup of tea now. Just remember to use own-brand milk.
Edit: So far, the Mail, Telegraph, Express and Metro have all swallowed Cravendale’s PR rubbish. Sigh.
It’s the depths of Silly Season – perfect time for a formula!
Posted by atomicspin in Churnalism, Damned lies and statistics, Formula for babies, Too scientific; did not read, Transport on Sunday, 22nd August 2010
Today the Mail and the Guardian/Observer both have an article the MAGIC FORMULA for cheap air travel. Are you ready for this?
Here it is…
∏A = gUG + min(k – g, (1 – g)(1 – r))
What does it mean? Apparently ∏A means “profit” (as opposed to every time we use upper-case pi in mathematics, where it means a cumulative product). As to the other symbols, neither newspaper will deign to tell us.