Archive for category Media studies
Posted by atomicspin in Churnalism, Crime, Damned lies and statistics, Graphs everywhere!, Health and Correctness gone Politically Safe, If you tolerate this then your children will be next, Misleading headlines, Psychology, Too scientific; did not read, Total Perspective Vortex on Thursday, 11th August 2011
Do they? Well, some of them might, but the research in question wasn’t about rioters at all.
Researchers from the University of Cardiff uncovered a link between impulsiveness and levels of the neurotransmitter GABA in a key brain region.
… Around 30 male university students had their levels of GABA measured using a specialised type of brain scan.
They were also asked to complete questionnaires that assessed different aspects of impulsiveness, a trait known to influence self-control.
Participants with more GABA in the pre-frontal brain region had lower scores for ‘urgency’ – the tendency to behave rashly in response to distress or strong emotions and urges.
There was no connection to rioting in the study. Any connection made in the article is being made by journalists – this article has no by-line, being published solely under the Daily Mail Reporter name, but I think it came from the Press Association originally – and it’s a tenuous connection. You see, The Mail is working completely backwards here – they’ve decided that since people who have less GABA tend to behave more rashly, people who they think behaved rashly must have less GABA. You might as well assume that since every MP is in London right now, everyone in London is an MP.
Besides, although the paper in question, “Dorso-lateral prefrontal gamma-amino butyric acid in men predicts individual differences in rash impulsivity” (in Biological Psychiatry not Biological Society, despite what The Mail claims) did find a connection between GABA and impulsiveness, it wasn’t as strong as The Mail claims:
That’s a graph from the paper, showing the connection between the amount of GABA in one particular part of the brain (along the bottom axis) and how strong the individual’s feeling of urgency was (along the side axis) in two groups (cohorts). There does appear to be a correlation (the R number is a measure of how strong this correlation is; R = -0.7 is a reasonable correlation) but look at the two I’ve highlighted with red dots in cohort 2. These two people have the same amount of GABA in their brains, but one of them was incredibly impulsive while the other was one of the calmest people in the study. Likewise, in cohort 1, while there was a definite tendency for people with more GABA to be less impulsive, just look at that cluster of dots – there are impulsive people with lots of GABA, and cautious people without it.
The best you could possibly say about this article is that maybe on average a rioter* has less GABA than normal, assuming these riots are entirely impulsive and there is nothing at all planned or premeditated about them. But then, why does this study need to be connected to riots at all? The paper came out in July before the riots, it’s not about riots – or any kind of violence at all – and none of the scientists quoted mention them, and to be honest, blaming the riots entirely on brain chemistry leaves a nasty taste in my mouth. As Mindhacks has pointed out, The Daily Mail seems to be going to great lengths to avoid exploring any of the context behind the riots, and this kind of story helps bolster the Mail‘s line that there is no deeper cause of these riots than “criminality pure and simple”.
Wales Online originally ran this story too (here’s the Google cache, and if that stops working, here’s a screenshot), but they’ve since realised there’s nothing in this proving anything about the brains of rioters and have replaced the story with an altogether more reasonable report on the research. Will The Mail follow suit? Let’s see.
* Male rioters at least – the study only looked at men, so there’s no guarantee this correlation is true in women too.
Edit: The researchers behind the study have published a scathing rebuttal in The Guardian, saying “Let us be absolutely clear. Our research has almost nothing to say about rioting, and certainly can’t be used to justify or excuse any type of behaviour.” Despite complaints from the scientists, The Mail‘s article is still online.
Fresh from their sister paper’s hard-hitting report into scientific ethics (which then ignored scientific ethics completely in favour of plugging The Planet of Apes prequel (direct link)), the Mail on Sunday today claims “150 human animal hybrids grown in UK labs: Embryos have been produced secretively for the past three years“.
That said, the stupidest thing in the article is not The Mail‘s coverage, which overall isn’t as terrible as I thought it would be*, though there’s no attempt at explaining the issues beyond just quoting a spokesperson from each side, and it doesn’t make clear that a lot of the experiments in question – implanting a human nucleus into an empty animal cell – don’t make “hybrids” (more strictly, chimeras or admixed embryos) at all; they just make what is for all intents and purposes a human egg cell (taking eggs out of humans naturally is slightly dangerous, so it’s hard to justify putting women at risk for a science experiment when you can just make egg substitutes in the lab).
No, that prize goes to Lord Alton, who first showed the figures to The Mail. He says:
‘Ethically it can never be justifiable – it discredits us as a country. It is dabbling in the grotesque.
‘At every stage the justification from scientists has been: if only you allow us to do this, we will find cures for every illness known to mankind. This is emotional blackmail.
And those cancer scientists asking for money to invent drugs that cure cancer! Pah! Terrible! It’s emotional blackmail, that’s what it is.
Still, if you’re going to ban scientists from using “curing disease” as a justification then I guess it is pretty hard to justify.
‘Of the 80 treatments and cures which have come about from stem cells, all have come from adult stem cells – not embryonic ones.
‘On moral and ethical grounds this fails; and on scientific and medical ones too.’
I’m not sure where he got that awfully precise figure of 80 from. But yes, all currently approved stem cell treatments have from adult stem cells… because adult stem research has been going strong for over 30 years while embryonic stem cell research is far more recent and has had a troubled history (especially in America); the first embryonic stem cell treatments are just starting to be tested. If in 5 or 10 years there are still no working embryonic stem cell treatments, then it will be time to look at whether embryo research is the best route to take. Right now, though, it’s much too early to say whether this fails scientifically.
* I have very low standards of “terrible” these days, it seems.
UPROAR AS BBC MUZZLES CLIMATE CHANGE SCEPTICS, screams The Daily Express:
THE BBC was criticised by climate change sceptics yesterday after it emerged that their views will get less coverage because they differ from mainline scientific opinion. […] It said coverage should not be tailored to represent a “false balance” of opinion if one side came from a minority group.
So this isn’t about the BBC muzzling anyone, it’s about making sure that the BBC isn’t giving fringe ideas disproportionate amounts of time. It doesn’t just refer to climate change, either: the BBC Trust report (PDF) also refers to the BBC’s coverage of MMR, where giving undue weight to the idea that MMR caused autism even after science had conclusively proved otherwise on caused a public health disaster, and of the safety of GM food. Climate change is just another example of an area of science where a few loud voices have drowned out the actual science.
So, who’s in uproar?
Lord Lawson, chairman of the sceptical Global Warming Policy Foundation, said the fact that carbon dioxide levels were rising leading to global warming was not under dispute. However, he added, its extent and effect could not be explained by majority scientific opinion alone. […]
The foundation’s director, Dr Benny Peiser, said the report would lead to biased coverage of climate change and stifle any real debate. […]
Dr David Whitehouse, the foundation’s editor and a former BBC science correspondent, said the corporation had “lost the plot” when it came to science journalism.*
Yes, every single “sceptic” The Express quotes is actually a member of the GWPF thinktank. The Express does not quote any independent sceptics, any actual climate scientists, any sci-comms experts – in fact, it doesn’t quote anyone else except for an anonymous BBC spokesman.
So there are two possibilities here. Either The Express has been spectacularly lazy in putting this story together, or they’ve just been fed this story by the GWPF and have published it unthinkingly.
Well, funnily enough this press release went up on the GWPF website just yesterday.** What good timing.
* Dr Whitehouse’s full comment bears quoting here:
He said the corporation was “grouping sceptics with deniers” which would result in a lack of valid scientific input to its reports.
He said: “A sceptic is not a denier, all good scientists should be sceptics. The BBC has got itself into a complete muddle.
“In seeking to get the science right it has missed the journalism which is about asking awkward questions and shaking the tree.”
I think the BBC needs to investigate whether the royal family are all shapeshifting lizard aliens from Alpha Draconis. Sure, there’s no evidence for it, and the people who believe it are an extremely fringe group, but journalism is about ASKING AWKWARD QUESTIONS and SHAKING THE TREE.
** The GWPF claim that the independent report was a “damning indictment” of the BBC. Indeed, it was so damning that the author made these caustic remarks:
One thing should be made clear: BBC science broadcasting is seen as of high quality and is much praised for its accurate and impartial approach, its breadth, and its professionalism. Comments from the submissions made to this Review show how widespread is this opinion.
The BBC is to be commended for the breadth, depth and professionalism of its science coverage. I was impressed by its treatment, which has shown real progress over the past decade or so.
Ouch for the BBC!
Daily Express headline: RAIN TODAY COULD LAST FOR 40 DAYS
Actual story: “BRITAIN could be heading for a washout summer if ancient folklore is to be believed. Legend says that showers today, St Swithin’s Day, mean 40 days of rain to come.”
Better headline: RAIN TODAY ALMOST CERTAINLY WON’T LAST FOR 40 DAYS
Just a quick post: according to The Observer, tomorrow (July 11) will be one Neptunian year since the discovery of the planet Neptune. Except…
One year on Neptune is 60,190 Earth days. Neptune was discovered on 23 September 1846, so Neptune’s first birthday will be 60,190 days after this date.
Neptune’s birthday is today, not tomorrow! We’ll all be celebrating on the wrong day!
Never mind phone hacking, this is the real scandal.
Edit: The BBC is even more wrong, claiming Neptune’s birthday is July 12. The philistines!
Double edit: In fact, it looks like we’re all right! July 10 is one average Neptunian year after the date of discovery, July 11 is the day when Neptune will have made precisely one orbit around the solar system’s barycentre (i.e., its centre of mass when you take the Sun and all the planets into account), and July 12 is the day that Neptune will have made precisely one orbit around the Sun. (A figure of July 13 is floating around as well, most likely as a result of an Indian newspaper article which has taken timezones into account). Thanks to Up, Blogstronomy and the Wikipedia users on Talk:Neptune!
Global warning: Scientists in U-turn as they claim extreme weather and climate change are linked
Experts have reversed their opinion after more than 20 years of reluctance to blame greenhouse gas emissions for extreme weather
Climate change is inextricably linked to the extreme weather that has wreaked destruction all over the world in the last ten years, scientists now claim.
Experts are convinced of a legitimate link between the two after more than 20 years of reluctance to blame greenhouse gas emissions for the heavy storms, floods and droughts which have made global headlines.
The controversial U-turn is a radical departure from the previous standpoint and was made by a new international alliance of climate researchers from around the world.
You hear that? All the scientists! All of them! Every single scientist used to say that extreme weather and climate change weren’t linked, then overnight, they all did a U-turn and now they all believe they are linked!
Of course not, don’t be ridiculous. While most scientists will never say that any given event was definitely caused by global warming (after all, no-one can say for sure whether, say, Katrina would have happened without climate change), plenty of researchers have published papers in reputable, peer-reviewed journals connecting climate change to hurricanes (Emmanuel 2005 (PDF), Webster et al 2005, Mann and Emmanuel 2006 (PDF)), flooding (Schrieder et al 2000, Christensen and Christensen 2003 (PDF)), heatwaves (Stott et all 2004, Diffenbaugh et al 2007 (PDF)), and pretty much every other form of extreme weather you can imagine. The connection between climate change and extreme weather is still debated, but there are certainly plenty of scientists have published research indicating the two are linked.
Secondly, this so-called U-turn isn’t even a U-turn! Instead, what a panel of climatologists called Attribution of Climate-Related Events (ACE) is looking at various extreme weather events over the last century – tornadoes, hurricanes, floods, droughts – and working out whether climate change has made these sorts of weather more likely.** They are not yet saying that climate change has increased the risk of extreme weather, they’re still researching whether it could have! The scientists quoted by The Independent (and subsequently by The Mail) do say that they think climate change is causing severe weather, but as far as I can tell, these scientists have always made this connection. Peter Stott for example connected heatwaves to climate change back in 2004 (see the paper above), and Kevin Trenberth connected drought to global warming in the same year (PDF). Neither of these scientists has, as far as I can tell, U-turned.
Incidentally, the best rated comments on both articles are firmly denialist and, on The Mail‘s site, any comments that are pro-climate science have been downvoted (The Indie only lets you “like” comments, not dislike them). Good to see the astroturfers out in force.
* I’ve picked on The Mail largely because they’ve used words like “U-turn” and “reversal”. The Independent‘s coverage still makes the mistake of talking about scientists like we’re all one big hive mind, but at least they state that the previous opinion connecting climate change to extreme weather was “equivocal”.
** ACE formed in early 2009, so I’m not sure why they’re being reported as if they’re brand new.
Posted by atomicspin in Environment, If you tolerate this then your children will be next, Nuclear things on Friday, 1st July 2011
The Guardian‘s website is at the moment leading with yet another story about leaked emails: Revealed: British government’s plan to play down Fukushima.
What dastardly scheme was the government up to?
British government officials approached nuclear companies to draw up a co-ordinated public relations strategy to play down the Fukushima nuclear accident just two days after the earthquake and tsunami in Japan and before the extent of the radiation leak was known.
Internal emails seen by the Guardian show how the business and energy departments worked closely behind the scenes with the multinational companies EDF Energy, Areva and Westinghouse to try to ensure the accident did not derail their plans for a new generation of nuclear stations in the UK.
I’m not sure “play down” is really the right phrase to use here. After all, this appears to be the relevant part of the worst email:
We need to quash any stories trying to compare this to Chernobyl – by using the facts to discredit.
Is that “playing down” Fukushima, or putting it in perspective? This email was sent long before the worst of the damage was known, at which point Chernobyl comparisons would have been gross exaggerations.
Yet over and over again, the Guardian seems to forget that this was written when there was little information available, and the reactors still appeared to be intact:
The business department emailed the nuclear firms and their representative body, the Nuclear Industry Association (NIA), on 13 March, two days after the disaster knocked out nuclear plants and their backup safety systems at Fukushima. The department argued it was not as bad as the “dramatic” TV pictures made it look, even though the consequences of the accident were still unfolding and two major explosions at reactors on the site were yet to happen.
Well yes, there were serious explosions that resulted in radiation release, but they hadn’t happened when the email was sent. What was the civil servant* supposed to write?
The nuclear industry, like any industry that tries to balance profit against public good (see: transport, healthcare, media, communications), is often pretty hard to defend, but to be honest, it doesn’t come across too badly in the emails.
Sometimes they seem a bit dickishly entitled – Westinghouse probably didn’t win any points for emailing the government to object to Nick Clegg’s choice of wording in a speech – but most of the time, no matter how The Guardian spins it, it’s hard to see PR collusion in EDF offering to be “sensitive” to events in Japan in decommissioning old plants, the government explaining its new build policy, or Westinghouse discussing changes in reactor design to improve earthquake safety. I certainly can’t see what’s wrong with organising a conference to discuss how to “maintain confidence among the British public on the safety of nuclear power stations” with “factual and scientific evidence”.
In fact, given that nuclear new build is a government policy being carried out by private companies, it’s hard to see how the government could have made any statements about British nuclear power without talking to the nuclear industry.
A few emails discuss the PR response, but apart from the one from the unnamed civil servant, who fair enough does seem a bit too gung-ho about nuclear power, they make it clear that the government’s position is distinct from the industry’s, and refuse to join the industry in making a joint response (for instance, check out the email “Re: Nuclear Lines – Messaging” on page 15, sent March 14, 10:31, and any other email in that converstaion).
If a reservoir had collapsed, and the government emailed water companies for comment and to discuss preventing public panic, would that be news? Probably not.
If a train had crashed, and the government invited representatives of train operators to discuss the impact on the future of the railways, would that be news? Probably not.
So when the government discusses the future of the nuclear industry with the nuclear industry following a nuclear disaster, why is that news?
* Incidentally, the civil servant’s name has been redacted, but according to the BIS, it’s someone pretty minor, not a minister or someone with power over policy. So that’s not really a “government plan” then, is it?
The Daily Mail today has a piece about the proposed alternative to the number pi, tau (τ), equal to 2 x π.*
Basically, the reason we might want to change to tau is simple:
Pi is defined as the circumference of a circle divided by its diameter. We came up with this definition thousands of years ago, before modern geometry had taken off, and it’s a perfectly good number.
However, we now know that the diameter of a circle – the distance all the way across – isn’t really the best way to measure a circle. Instead, it’s better to measure the distance the radius of the circle – the distance from the centre to the edge. For example, if you’re working out a planet’s orbit, the distance from the planet to the Sun (radius) is a nice logical thing to measure, but the distance from the planet to the other side (diameter) of its orbit doesn’t really mean anything important.
Since the radius is half the diameter, circumference divided by radius is twice as big as circumference divided by diameter, which is why tau is twice as big as pi.
Tau is also nice because it makes working with angles a bit easier. The most natural way of measuring angles – the way you have to do it if you’re doing maths or physics – is to measure them in radians. The radian is defined in terms of the circle’s radius – one radian is the angle you get if you walk around the circle for a distance of one radius. If you travel 2π radians, you travel a distance which is 2 times pi times the radius, or pi times the diameter; in other words, you travel the length of a full circle, 360°.
However, that 2 in there is a bit of a pain. It basically means that, in physics or maths, whenever you’re dealing with a circle or a wave you get annoying factors of 2 popping up in your equations, and unless you’re very careful, it’s easy to forget a factor here or put an extra one in there, making your sums completely wrong. For example, to switch between ordinary frequency and angular frequency (effectively, switching from revolutions per second to radians per second), you multiply the frequency by 2π. This is a change we need to make a lot when working with waves, and it’s so easy to lose a factor of 2 when you’re working with a bulky equation.
That factor of 2 is only in there in the first place because we made the mistake of basing pi on the diameter instead of the radius. If we replaced pi with tau, 1 circle would be τ radians, and that factor of two would disappear. It wouldn’t be a groundbreaking change, but it would still be quite nice, and it would make the mathematics of circles a bit easier to understand. Of course, the hassle of teaching people to use tau instead of pi is probably greater than the benefits, so its unlikely we’ll ever give up pi.
Unfortunately, the Mail is quoting from a (paywalled) interview in The Times with University of Leeds lecturer Kevin Houston, whose and they seem to cut down what he’s said to just:
‘Mathematicians don’t measure angles in degrees, we measure them in radians, and there are 2pi radians in a circle,’ Dr Houston said.
“That leads to all sorts of unnecessary confusion. If you take a quarter of a circle, it has a quarter of 2pi radians, or half pi. For the number of radians in three quarters of a circle, you have to think about it. It doesn’t come naturally.
‘How much simpler it would be if we just used tau instead of pi,’ Dr Houston added. ‘The circle would have tau radians, a semicircle would have half tau, a quarter of a circle a quarter tau, and so on. You don’t have to think.’
Trimmed like that, it sounds like Houston is only promoting tau because he’s too stupid to work out three quarters of two (his Youtube video, linked by the Mail, explaining the mathematics of tau, shows this is not the case). So perhaps naturally, Daily Mail commenters have leapt at the chance to prove that they’re smarter than a mathematician, because really, what do mathematicians know about mathematics?!
If an ‘A’ level Maths student has trouble with the difference between Tau and Pi, then they should be on another course. Any excuse to dumb down the kids and stop them thinking for themselves!
Alan, Frankfurt, Germany (ex pat)
Right on! How dare we dumb maths down by making it slightly clearer!
‘The circle would have tau radians, a semicircle would have half tau, a quarter of a circle a quarter tau, and so on. You dont have to think.’ …..It may be appropriate for DM readers who like not to think, but I’m afraid mathematicians do think, and aren’t interested in tau, thank you very much.
rupert, Yors4hire, UK
Except for all the mathematicians and scientists who support tau I daresay because they think.
This tau thing is clearly aimed at mindless rote learners but to those of us who actually understand maths, pi expresses something meaningful which is precisely why we refer to it so much.
Pi and tau express more or less the exact same thing – the shape of a circle – tau just expresses it in a slightly more logical way.
As a retired Maths teacher this idea lacks intuitive sense. The whole point of the exercise is to relate the circumference of a circle to its diameter – and the ratio is the irrational number 3.14159… The ratio is NOT 6.whatever! That’s the basic theory. Then there are various formulae needed at basic school level: for example, the area of a circle is pi time radious squared. The new formula would be tau times radius squared divided by four: an extra calculation step. Or the volume of a cone pi r squared h…. and so on. And in times of austerity how many schools could afford a new set of textbooks filled with tau? (And all authored by Leeds people, no doubt!) And then there are the millions of calculators with the pi button built in…. No! This idea is like trying to say that from 2012 we’ll all drive on the right – indeed the idea of tau is worse than that because there are regions of the world already driving on the right….. This is a big UM and No No
No, but the ratio of the circumference of a circle to its radius IS 6.whatever (6.28318… in fact). The fact that the area of the circle becomes a half times tau r squared (0.5 τr2 – there’s no dividing by four involved) is one of the downsides to tau, but as Kevin explains in the video, there is a deeper mathematical reason why we would expect that half to be there, so while it’s annoying it does make sense.
This is the way you can waste a lot of time while avoiding doing anything of real interest or value to anyone. What a waste of brain cells!! Is this supported by public funds? There are real problems in the world today that are worthy of serious consideration, but when academics waste their time on things like this, they prove that they have no value to society at large and should be dismissed.
Samuel, Dubuque, Iowa
One mathematician making a 5 minute Youtube video in his spare time? How dare he! He should devote every second of his life to curing cancer!
Big Wow… Is “2pi” the only mathematical innovation Leeds University can come up with, it’s best 21st Century contribution to the advancement of mathematics? Talented Maths kids doing their 5 science A levels must be crossing Leeds off as even a 5th choice.
Russ H, Bucks
Again, this is one guy working in his spare time. This is not the only thing the University of Leeds Maths department does! (Incidentally, 55% of Leeds pure maths research is “world leading” or “internationally excellent”, and a further 40% is “internationally recognised”.)
BUT….e^([pi]i)]=-1 and this does not work for tau. There are uses for Pi beyond circles!
(This refers to Euler’s identity, eπi = -1, which gives us a nice way of representing imaginary numbers using angles. And despite what Miles says, it’s all about circles.)
That’s true, it doesn’t. Instead, eτi = 1. This is even better than Euler’s original version, since we no longer have that minus sign (and all that minus sign told us is that pi radians = half a circle, something we already know). Quite a few comments are like this – “OH NO EULER’S FORMULA IS BEAUTIFUL, WE CAN’T CHANGE PI COS THAT WILL BREAK IT” – and yet no-one actually bothers working out what it would look like with tau.
Professional jealousy. Eienstein acceepted Pi and I can assure you he was more intelligent than this egghead. This man just wants to make a name for himself. Change all the books indeed. He is “daft” !
Ruckus, myrtle Beach SC (ex pat)
And why do we bother speaking English? If German was good enough for Einstein, it’s good enough for us!
All those comments have been upvoted, by the way, unlike this comment, which currently has a score of -1:
I am in full favour of this proposition. Unfortunately, a large number of these comments seem be be from people with only a basic understanding of mathematics. Using Tau in place of Pi would reduce the need for a constant in a plethora of standard calculations involving circles and spheres, the like of which children will be schooled in. Furthermore, the simplicity of the equations using Tau may increase understanding and encourage children to pursue an interest into further mathematics. From my experience of mathematics lessons, the majority of students didn’t dislike mathematics, but rather found it too complicated to enjoy. Once provided with a topic they were able to grasp, students began to enjoy working the problems. Once children have achieved a satisfactory grasp of simple circle equations, the transition to understanding the calculus is a much easier one. I think that should the readers have been taught using Tau the comments here would be better informed.
Good old Daily Mail comments, eh?
* They claim the idea was invented by Kevin Houston at the University of Leeds. In fact, it’s much older than that – Bob Palais first came up with it in 2001 – and Houston is just promoting it. Also, as a conflict of interest thing, I guess I should point out that Kevin taught me a few years ago, and is a thoroughly nice guy.
(Hat tip to @TomChivers)
Look at me, boldly breaking press embargoes to bring you the FACTS. What IS the formula for the perfect cup of tea?
You might have thought that George Orwell answered that fairly conclusively years ago, but if you did then you are clearly an idiot. After all, George Orwell was just an author, journalist and political campaigner. What the hell do writers know about tea?! No, to answer this question we need the help of cargo cult science!
Good thing Cravendale’s taken the hit and hired scientists from Northumbria University to tell us the secret of good tea. Spoiler warning: the answer’s “Cravendale”.
Some of the more sceptical among you might be wondering how they tested this, and how awfully convenient it was that this research, which appears to have been funded by Cravendale, just happened to prove that Cravendale made the best cup of tea. Well, how can you argue with this experimental methodology:
Following the brewing process, teabags were removed and varied amounts of semi-skimmed Cravendale milk [0ml, 5ml, 10ml] were added to samples for our sensory advisory panel.
The panel’s results reveal that the ideal amount of milk to be added is 10ml.
Yep! They compared Cravendale milk to no milk at all, and shockingly found that Cravendale tastes better than nothing. This must prove Cravendale is the best milk ever, QED.
Incidentally, 10ml isn’t much milk at all, really – it’s less than half a single measure of spirits, after all. You’d think that if you were trying to test the ideal amount of milk to put in tea, you’d try everything from “no milk at all” to “nothing but milk”, but to be fair I guess the scientists involved had more important things to do than indulge the bizarre PR-driven whims of a milk filtration company.
There’s no mention of sugar in the paper, and certainly no mention of anything more exotic – a spoonful of honey, a dollop of cream, or a splash of lemon, for instance. I assume Cravendale hasn’t figured out how to filter sugar or lemon juice yet. They have however found time to make some truly groundbreaking progress in the field of thermodynamics, however:
The optimum temperature to drink tea at is 60°C. With the addition of Cravendale milk, our brews were able to reach the optimum temperature after just six minutes, two minutes faster than regular black tea.
Yes, adding a cold liquid to a hot liquid will in fact cool the hot liquid down! Of course, this only works with Cravendale milk – as everyone knows, if you add regular supermarket own-brand milk to tea, the tea just keeps getting hotter and hotter!
Still, all this stuff about “things cooling down over time” is pretty state of the art – I mean, Isaac Newton only figured out his law of cooling 300 years ago. Thank goodness Cravendale is on the cutting edge.
Anyway, based on all this research, the scientists at Northumbria have come up with a formula for the perfect cup of tea. Are you ready for this piece of extremely rigorous mathematics? Here goes:
TB + (H2O @ 100°c) 2minsBT + C(10ml) 6minsBT = PC (@ OT60°c)
where TB = teabag, BT = brewing time, C = Cravendale milk, OT = optimum temperature and PC = perfect cuppa.
Look how science-y that is! There are letters and numbers and plus signs all over the place! And they say “H2O” instead of “water” – only a true scientist would do that! Also according to that formula you should keep your tea brewing for 6 more minutes after you add the milk which sounds like a one-way trip to astringency-town to me, but then I’ve never written my tea making instructions down in the form of algebra, so what do I know?
This “research” has been embargoed until tomorrow morning – let’s see if any of the papers are stupid enough to run with it.
Anyway, this was quite a long post, so you should probably treat yourself to a nice cup of tea now. Just remember to use own-brand milk.